Success Story

Dorine Gregory Temu

Mabwepande, Bunju, Dar es Salaam, Tanzania

3,000 Birds 3 years Farming Since 2023 with Backbone

Farm Background

Dorine Gregory Temu keeps about 3,000 broilers on a farm in Mabwepande, Bunju, and has around 3 years of experience in poultry farming. The farm has used Backbone Feeds since 2023. Dorine feeds Backbone Starter and Super Grower, and sells birds from Day 23. Challenges raised during the visit include difficulty in getting enough chicks, limited access to credit, and a weak market for chickens.

Performance Results

Average Weight (kg)

0.9–1.3

Before

1.5–1.8

After

Approx. 38–67% increase in weight (about +50% at midpoints)

Market Age

Day 36

Before

Day 23

After

13 days earlier — a 36% shorter cycle

Mortality (per cycle)

About 500

Before

After

458 fewer birds per batch — approx. 92% decrease

Farmer Testimonial

Dorine reported good growth and is happy with the results from Backbone: birds now reach 1.5–1.8 kg, compared with 0.9–1.3 kg before Backbone. Dorine would welcome regular visits from the Backbone marketing team, needs a larger supply of chicks, and noted that the market for chickens remains weak.

— Dorine Gregory Temu, Farm Owner

On-Site Photographs

The following photographs were taken during the field visit on October 10, 2026, documenting the farm conditions, bird health, and Backbone Feeds products in use.

Backbone starter feed in use on the farm.

Healthy birds with excellent feather coverage and active behavior, indicating good health and strong growth performance.

The chicks are active, alert, and lively, demonstrating high energy levels and encouraging signs of healthy growth and development.

The farmer is providing Backbone Chicks Starter Feed to the chicks using feeding trays inside the poultry house during the farm visit.

The farmer inside the poultry house, seated beside bags of Backbone-branded Broiler Starter Feed.

An open section of the poultry house being prepared to accommodate chicks transitioning from the brooding stage to the growing stage.

The Backbone Sales Representative presents a branded Backbone bag to the farmer as a token of appreciation during the farm visit.

Key Takeaways

Success Factor	Impact
Faster growth	Birds reach market 13 days earlier (Day 23 vs. Day 36)
Better weight gain	Average weight up from 0.9–1.3 kg to 1.5–1.8 kg
Lower mortality	Losses down from about 500 to 42 birds (92% reduction)
Customer needs	A larger supply of chicks and regular visits from the Backbone marketing team

Conclusion

Dorine's results with Backbone Feeds, with birds ready for market 13 days earlier, higher weights and sharply lower mortality, make the farm a strong example for Backbone. Meeting the need for chicks and staying close through regular visits will strengthen the partnership and open the way to mutual growth.

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