Success Story
Kawamala Farm
Kawamala Farm
Farm Background
Kawamala Farm keeps 2,000 chickens in a well-built, modern poultry house, as shown in the picture below. Since the start of production, the farm has used our Backbone products consistently, without switching to any other brand. Mr. Baraka follows professional poultry management practices and feeds his flock correctly, which has contributed to the strong performance of his birds.
Backbone Products Used
| Product | Feeding Period |
|---|---|
| Starter | 12 days (Day 1–12) |
| Super Grower | 9 days (Day 13–21) |
| Finisher | 5 days (Day 22–26) |
Farmer Testimonial
Since I started poultry farming, I have been using Backbone products, and I have never regretted my decision or considered switching to another brand. The quality of Backbone feed has contributed significantly to the growth and performance of my chickens. My birds grow well, look healthy, and are loved by my customers, which gives me confidence in the products I use. I appreciate Backbone for providing quality poultry feed and supporting farmers in their businesses. My request is that Backbone continues to maintain its product quality and provide reliable customer service. I look forward to continuing this successful partnership.
On-Site Photographs
The following photographs were taken during the field visit on October 14, 2026, documenting the farm conditions, bird health, and Backbone Feeds products in use.
Key Takeaways
| Success Factor | Impact |
|---|---|
| Faster growth | Birds reach market at Day 25–26 on a three-stage feeding program (Starter, Super Grower, Finisher), freeing the houses for the next batch sooner |
| Strong weight gain | Birds reach an average weight of 1.6–1.9 kg at market age |
| Low mortality | Fewer than 10 birds lost per batch from a flock of 2,000 (under 0.5%) |
| Loyalty and good management | 2+ years of consistent Backbone use with professional management; strong results achieved without any Backbone veterinary visit, so technical support is a clear opportunity to add value |
Conclusion
Kawamala Farm demonstrates that success in poultry farming comes from combining quality feed with good management. By using Backbone products consistently and following professional practices, the farm has built a healthy, productive and profitable operation. This case shows that when farmers trust proven nutrition and apply the right techniques, they can achieve strong performance, protect their investment and grow with confidence.