Success Story
Chanika Poultry Farm
Chanika Poultry Farm
Farm Background
Chanika Poultry is a poultry farm that stocks more than 48,000 chickens, with each batch consisting of 12,000 birds. The farm has become a model for other farms served by Backbone Tanzania, praised for its excellent results, with large birds reaching more than two kilograms each. Professional advice from livestock experts, monitoring of farming practices, and excellent customer service from Backbone have greatly helped this farm become a model.
Backbone Products Used
| Product | Feeding Period |
|---|---|
| Starter | 14 days (Day 1–14) |
| Super Grower | 9 days (Day 14–23) |
| Grower | 5 days (Day 23–29) |
Performance Results
Farmer Testimonial
Backbone feed has helped us greatly in raising chickens, and the results are good. We advise everyone who wants to farm chickens to choose Backbone products, which are the chicks and the feed. There are no frequent deaths, and the chickens grow to a much greater weight. For us at Chanika Poultry, Backbone is our choice. We don't just get feed; we also get service after the orders. Thank you.
Sales Representative Observations
During our visit to Chanika Poultry, Farm Manager, Godfrey showed us a well-run, business-minded operation. He tracks performance batch by batch, and the numbers back his choice of Backbone chicks and feed. He also values Backbone's after-sales service, which keeps the farm supported and productive. His advice to fellow farmers is to invest in quality inputs and a reliable partner.
On-Site Photographs
The following photographs were taken during the field visit on October 09, 2026, documenting the farm conditions, bird health, and Backbone Feeds products in use.
Key Takeaways
| Success Factor | Impact |
|---|---|
| Faster growth | Birds reach market 2 days earlier (Day 29 vs. Day 31), a cycle about 6.5% shorter |
| Better weight gain | Average weight up from 1.4–1.6 kg to 1.6–2.0 kg (about +20% at midpoints) |
| Lower mortality | Losses down from 500–1,000 to 5–20 birds per batch (about 98% reduction) |
| Technical support | Ongoing technical advice and partnership beyond feed supply |
Conclusion
Chanika Poultry demonstrates how quality chicks and feed, combined with expert technical guidance and reliable service, can contribute to farm success. Recognizing and strengthening this partnership will help build customer trust, inspire prospective farmers, and reinforce Backbone's position as a trusted partner for poultry farmers across Tanzania.