Pamas Farm Farmer Success Story — Backbone Tanzania

Farm Background

PAMAS is a poultry farming company that started its farming operations using Backbone feed approximately one year ago. Since then, the farm has maintained consistent and positive progress in its operations, and any challenges that have arisen have been successfully addressed. One of the key strengths of this farm is its strong commitment to biosecurity, cleanliness, and the other essential standards required for a modern poultry farm. They place great importance on maintaining proper hygiene and implementing the necessary practices to ensure a safe and productive farming environment.

Backbone Products Used

Product	Feeding Period
Starter	14 days (Day 1–14)
Super Grower	7 days (Day 15–21)
Finisher	7 days (Day 22–28)

Performance Results

Average Weight (kg)

1.3–1.4

Before

1.6

After

Approx. 14–23% increase in weight

Market Age

Day 32

Before

Day 28

After

4 days earlier — a 12.5% shorter cycle

Mortality (per cycle)

30

Before

5

After

25 fewer birds per batch — approx. 83% decrease

Farmer Testimonial

I am very satisfied with the services provided by Backbone, especially their regular farm visits and follow-ups. When it comes to quality, I have no concerns because Backbone understands what customers need. The feed is of good quality, and the chicks are also excellent. Even when you look at the mortality rate, it is very low. Their veterinary team regularly visits our farm, and we are very happy with Backbone Feed.

— Steven James Cherehani, Farm Manager

Sales Representative Observations

These are some of our long-term and highly valued customers. One key strength of our relationship is their close collaboration with the company. They consistently place their orders on time, and whenever challenges arise — whether on their side or ours — they maintain open communication with us to ensure that everything is resolved smoothly. This is a customer we should continue to nurture and support, considering their strong capacity to regularly stock chickens and purchase feed. We should therefore continue strengthening our relationship with them so that the company benefits from their continued business while they remain satisfied with our products and services.

On-Site Photographs

The following photographs were taken during the field visit on August 20, 2026, documenting the farm conditions, bird health, and Backbone Feeds products in use.

Overview of the poultry house showing clean, well-ventilated conditions and uniform bird distribution.

Birds actively feeding — strong feed intake observed across the flock.

Healthy birds with good feather coverage and active behaviour, indicating strong growth performance.

Backbone Super Grower feed (Day 14–21) in use at the farm — product visibly present and actively fed.

Wide-angle view of the farm showing feeding infrastructure, bird density, and overall management standards.

Key Takeaways

Success Factor	Impact
Faster Growth	Birds reach target weight 4 days earlier (Day 28 vs. Day 32)
Better Weight Gain	Average weight increased from 1.3–1.4 kg to 1.6 kg
Lower Mortality	Mortality reduced by 25 birds per cycle (83% improvement)
Technical Support	Ongoing technical advice and partnership beyond feed supply

Conclusion

Pamas Farm is one of the farms that requires close attention due to the type of farming practice they undertake. They use the full range of Backbone products, from chicks to feed. As a company, we should continue maintaining a strong relationship with them by providing close support and regular visits from our veterinary doctors to monitor their progress. This will help strengthen the relationship, improve farm performance, and ultimately contribute to business growth.